/* ============================================================
   oula.css — editorial design system (Direction C · Atelier)
   The Row discipline + Kinfolk warmth. Warm bone ground,
   Cormorant / Hanken / DM Mono, crimson as the sole accent.
   Vanilla, no build. Progressively replaces styles.css/site.css.
   ============================================================ */

/* ---- 1. Tokens ------------------------------------------- */
:root{
  /* colour */
  --bg:#f4efe8;          /* warm bone ground */
  --paper:#efe8de;       /* deeper panel / card fill */
  --ink:#1c1b19;         /* primary text */
  --muted:#6a5551;       /* secondary text, captions */
  --faint:#a2938a;       /* tertiary: indices, meta, placeholders */
  --border:#e0d4ca;      /* hairline rules */
  --crimson:#8b261e;     /* SOLE accent */
  --crimson-soft:#a8564d;
  --deep:#1f1d1b;        /* the dark spread moment */
  --deep-2:#262220;
  --cream:#f4efe8;       /* text/fills on the dark spread */

  /* type */
  --serif:'Cormorant Garamond',Georgia,serif;
  --sans:'Hanken Grotesk',system-ui,sans-serif;
  --mono:'DM Mono','SFMono-Regular',monospace;

  /* space */
  --gutter:clamp(24px,5vw,72px);
  --maxw:1320px;
  --section-gap:clamp(56px,6.5vw,104px);

  /* motion */
  --ease:cubic-bezier(.2,.7,.2,1);
  --img-filter:grayscale(.28) sepia(.05) contrast(.97) brightness(1.02);
}

/* ---- 2. Reset -------------------------------------------- */
*{margin:0;padding:0;box-sizing:border-box}
html{-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;scroll-behavior:smooth}
body{
  background:var(--bg);color:var(--ink);
  font-family:var(--sans);font-size:16px;line-height:1.62;font-weight:400;
}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
::selection{background:var(--crimson);color:var(--cream)}

/* ---- 3. Primitives --------------------------------------- */
.o-container{max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gutter)}
.o-serif{font-family:var(--serif);font-weight:400}
.o-mono{font-family:var(--mono)}
.o-crimson{color:var(--crimson)}
.o-caps{
  font-size:11px;letter-spacing:.26em;text-transform:uppercase;
  color:var(--muted);font-weight:500;
}
.o-caps--faint{color:var(--faint)}

/* focus visibility (accessibility) */
a:focus-visible,button:focus-visible,input:focus-visible{
  outline:2px solid var(--crimson);outline-offset:3px;border-radius:2px;
}

/* ---- 4. Reveal-on-scroll (subtle) ------------------------ */
@media (prefers-reduced-motion:no-preference){
  .o-reveal{opacity:0;transform:translateY(16px);
    transition:opacity .7s var(--ease),transform .7s var(--ease)}
  .o-reveal.is-in{opacity:1;transform:none}
  .o-reveal[data-delay="1"]{transition-delay:.08s}
  .o-reveal[data-delay="2"]{transition-delay:.16s}
  .o-reveal[data-delay="3"]{transition-delay:.24s}
  .o-reveal[data-delay="4"]{transition-delay:.32s}
}

/* ---- 5. Buttons ------------------------------------------ */
.o-btn{
  display:inline-flex;align-items:center;gap:.6em;
  font-size:11px;letter-spacing:.16em;text-transform:uppercase;font-weight:500;
  padding:12px 22px;border-radius:2px;transition:background .3s var(--ease),color .3s var(--ease),border-color .3s var(--ease)}
.o-btn--fill{background:var(--crimson);color:var(--cream)}
.o-btn--fill:hover{background:#731f18}
.o-btn--ghost{border:1px solid var(--border);color:var(--ink)}
.o-btn--ghost:hover{border-color:var(--ink)}
.o-textlink{
  font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);
  border-bottom:1px solid var(--border);padding-bottom:3px;transition:color .3s var(--ease),border-color .3s var(--ease)}
.o-textlink:hover{color:var(--ink);border-color:var(--ink)}

/* ============================================================
   BANNER — ultra-thin, quiet
   ============================================================ */
.o-banner{
  display:flex;align-items:center;justify-content:center;gap:14px;
  padding:9px var(--gutter);background:var(--paper);
  border-bottom:1px solid var(--border);
  font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);
  transition:transform .5s var(--ease),opacity .4s var(--ease);
}
.o-banner .dot{color:var(--faint)}
.o-banner a{color:var(--crimson)}
.o-banner.is-hidden{transform:translateY(-100%);opacity:0}

/* ============================================================
   NAV — 3-col, scroll-aware, light over bone hero
   ============================================================ */
.o-nav{
  position:sticky;top:0;z-index:50;
  display:grid;grid-template-columns:1fr auto 1fr;align-items:center;
  padding:22px var(--gutter);
  background:transparent;
  transition:background .4s var(--ease),padding .4s var(--ease),box-shadow .4s var(--ease);
}
.o-nav.is-stuck{
  background:rgba(244,239,232,.85);backdrop-filter:blur(14px) saturate(1.1);
  padding-block:15px;box-shadow:0 1px 0 var(--border);
}
.o-nav-left{display:flex;gap:32px}
.o-nav-link{font-size:12px;letter-spacing:.13em;text-transform:uppercase;color:var(--muted);transition:color .3s var(--ease)}
.o-nav-link:hover{color:var(--ink)}
.o-nav-logo{
  font-family:var(--serif);font-size:30px;color:var(--crimson);
  text-align:center;letter-spacing:.03em;line-height:1}
.o-nav-right{display:flex;justify-content:flex-end;align-items:center;gap:18px}
.o-burger{display:none;flex-direction:column;gap:5px;padding:6px}
.o-burger span{width:22px;height:1.5px;background:var(--ink);transition:transform .3s var(--ease),opacity .3s var(--ease)}

.o-mobile-menu{display:none}
.o-mobile-menu:not([hidden]){
  display:flex;flex-direction:column;gap:2px;
  position:sticky;top:0;z-index:49;
  padding:8px var(--gutter) 18px;
  background:rgba(244,239,232,.94);backdrop-filter:blur(14px);
  border-bottom:1px solid var(--border);
}
.o-mobile-menu a{
  padding:12px 0;font-size:14px;letter-spacing:.04em;color:var(--ink);
  border-bottom:1px solid var(--border);
}
.o-mobile-menu a:last-child{border-bottom:0;color:var(--crimson)}

/* ============================================================
   HERO — immersive: full-height plate bleeds off the right,
   headline overlaps into it, image dissolves into the page.
   The nav sits transparent over the top of the plate.
   ============================================================ */
.o-hero{
  position:relative;
  min-height:min(84vh,760px);
  display:flex;align-items:center;
  /* pulled up under the sticky nav so the plate bleeds to the top */
  margin-top:calc(-1 * (22px + 30px + 22px));
  padding:calc(22px + 30px + 22px + clamp(8px,2vw,32px)) 0 clamp(24px,3.5vw,52px);
}
/* the plate: absolute, full-height, bleeds to the viewport's right edge */
.o-hero-plate{
  position:absolute;top:0;right:0;bottom:0;
  width:min(56%,880px);overflow:hidden;background:var(--paper);
}
.o-hero-plate img{width:100%;height:100%;object-fit:cover;filter:var(--img-filter)}
/* left edge dissolves into the bone ground so type can overlap legibly */
.o-hero-plate::before{
  content:"";position:absolute;inset:0;z-index:1;pointer-events:none;
  background:linear-gradient(100deg,
    var(--bg) 0%, rgba(244,239,232,.92) 16%, rgba(244,239,232,0) 44%);
}

/* copy sits above the plate, overlapping its dissolved left edge */
.o-hero-copy{
  position:relative;z-index:3;
  width:min(66%,760px);
  padding-left:var(--gutter);
}
.o-hero-index{
  font-family:var(--mono);font-size:11px;letter-spacing:.18em;
  color:var(--faint);margin-bottom:14px;
}
.o-hero-eyebrow{margin-bottom:22px}
.o-hero-title{
  font-family:var(--serif);font-weight:400;
  font-size:clamp(54px,7.4vw,120px);line-height:.94;letter-spacing:-.018em;
}
.o-hero-title em{font-style:italic;color:var(--crimson)}
/* thin dateline rule under the headline — magazine marginalia */
.o-hero-meta{
  display:flex;align-items:center;gap:16px;margin-top:30px;
  font-family:var(--mono);font-size:11px;letter-spacing:.14em;
  text-transform:uppercase;color:var(--faint);
}
.o-hero-meta::before{content:"";width:44px;height:1px;background:var(--border)}
.o-hero-lede{max-width:430px;margin-top:22px;color:var(--muted);font-size:18px;line-height:1.7}
.o-hero-note{margin-top:14px;font-size:13px;color:var(--faint)}
.o-hero-note a{color:var(--crimson)}

/* hairline search */
.o-search{
  margin-top:36px;max-width:440px;
  display:flex;align-items:center;gap:12px;
  border-bottom:1.5px solid var(--ink);padding-bottom:13px;
  transition:border-color .3s var(--ease);
}
.o-search:focus-within{border-color:var(--crimson)}
.o-search .icon{color:var(--muted);display:flex}
.o-search input{
  flex:1;border:0;background:transparent;font-family:var(--sans);
  font-size:15px;color:var(--ink);
}
.o-search input::placeholder{color:var(--faint)}
.o-search input::-webkit-search-cancel-button{display:none}
.o-search .clear{color:var(--faint);display:none}
.o-search .clear.is-on{display:flex}

/* ============================================================
   INLINE SEARCH — the page becomes the search
   ============================================================ */
/* hero collapses to a compact search bar while searching */
body.is-searching .o-hero-plate,
body.is-searching .o-hero-index,
body.is-searching .o-hero-meta,
body.is-searching .o-hero-lede{display:none}
body.is-searching .o-hero{min-height:auto;padding-bottom:clamp(16px,2vw,28px)}
body.is-searching .o-hero-copy{width:100%;max-width:var(--maxw)}
body.is-searching .o-hero-title{
  font-family:var(--serif);font-size:clamp(26px,3vw,40px);line-height:1.05;margin-bottom:6px;
}
body.is-searching .o-search{max-width:none}

.o-results{display:none;padding:0 0 var(--section-gap)}
body.is-searching .o-results{display:block}
body.is-searching #s-brands,
body.is-searching #s-how,
body.is-searching #s-edit,
body.is-searching #s-collections,
body.is-searching #s-for-brands,
body.is-searching #s-get-started{display:none}
.o-results-head{
  display:flex;align-items:baseline;justify-content:space-between;gap:20px;
  border-top:1px solid var(--border);padding-top:20px;margin-bottom:32px;
}
.o-results-count{font-family:var(--mono);font-size:12px;letter-spacing:.08em;color:var(--muted)}
.o-results-count em{font-style:normal;color:var(--ink)}
.o-results-sort{
  font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;
  color:var(--muted);background:transparent;border:0;border-bottom:1px solid var(--border);
  padding-bottom:4px;cursor:pointer;
}
.o-pgrid{display:grid;grid-template-columns:repeat(4,1fr);gap:34px 22px}
.o-prod{display:block;cursor:pointer}
.o-prod figure{aspect-ratio:3/4;overflow:hidden;background:var(--paper);position:relative}
.o-prod img{width:100%;height:100%;object-fit:cover;object-position:50% 20%;
  filter:contrast(.98) saturate(.96);transition:transform 1s var(--ease)}
.o-prod:hover img{transform:scale(1.04)}
.o-prod .brand{margin-top:14px;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.o-prod .name{font-family:var(--serif);font-size:19px;line-height:1.22;margin-top:3px;
  display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
.o-prod .price{font-family:var(--mono);font-size:12px;margin-top:7px;color:var(--ink)}
.o-prod .price s{color:var(--faint);margin-right:8px;text-decoration-thickness:1px}
.o-prod .price b{color:var(--crimson);font-weight:500}
.o-prod .at{font-family:var(--mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:var(--faint);margin-top:5px}
.o-results-state{padding:60px 0;text-align:center;color:var(--muted);font-size:15px}
.o-results-state .o-serif{font-family:var(--serif);font-size:26px;color:var(--ink);display:block;margin-bottom:8px}
.o-results-state p{max-width:34em;margin:0 auto;line-height:1.6}
.o-empty-label{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--faint);margin:30px auto 14px}
.o-empty-chips{display:flex;flex-wrap:wrap;gap:10px 12px;justify-content:center;margin:0 auto 30px;max-width:560px}
.o-empty-chip{font-family:var(--sans);font-size:14px;color:var(--ink);background:none;border:1px solid var(--border);border-radius:2px;padding:9px 16px;cursor:pointer;transition:border-color .3s var(--ease),color .3s var(--ease)}
.o-empty-chip:hover{border-color:var(--crimson);color:var(--crimson)}
.o-empty-ask{font-size:14px;color:var(--muted)}
.o-empty-ask a{color:var(--crimson);border-bottom:1px solid transparent;transition:border-color .3s var(--ease)}
.o-empty-ask a:hover{border-color:var(--crimson)}

/* ============================================================
   SECTION HEADER — serif title · eyebrow · quiet link
   ============================================================ */
.o-section{padding-block:var(--section-gap) 0}
.o-shead{
  display:flex;align-items:flex-end;justify-content:space-between;gap:24px;
  border-top:1px solid var(--border);padding-top:22px;margin-bottom:28px;
}
.o-shead-eyebrow{font-family:var(--mono);font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--faint);margin-bottom:14px}
.o-shead h2{font-family:var(--serif);font-weight:400;font-size:clamp(30px,4vw,50px);line-height:1;letter-spacing:-.01em}
.o-shead-lede{margin-top:14px;max-width:42ch;color:var(--muted);font-size:16px}
.o-shead-aside{flex-shrink:0;padding-bottom:6px}

/* ============================================================
   EDITORIAL MOSAIC — mixed-size brand tiles
   ============================================================ */
.o-mosaic{
  display:grid;grid-template-columns:repeat(12,1fr);
  gap:14px;grid-auto-rows:clamp(96px,10vw,122px);
}
.o-mfig{
  position:relative;overflow:hidden;background:var(--paper);display:block;
}
.o-mfig img{
  width:100%;height:100%;object-fit:cover;object-position:50% 26%;filter:var(--img-filter);
  transition:transform 1.1s var(--ease),filter .6s var(--ease);
}
.o-mfig:hover img{transform:scale(1.05);filter:grayscale(.12) sepia(.03) contrast(1) brightness(1.02)}
.o-mfig::after{
  content:"";position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(to top,rgba(28,27,25,.52) 0%,rgba(28,27,25,0) 40%);
}
.o-mfig figcaption{
  position:absolute;left:18px;bottom:15px;z-index:2;
  color:var(--cream);font-family:var(--serif);font-size:23px;letter-spacing:.01em;
}
.o-mfig .idx{
  position:absolute;right:14px;top:13px;z-index:2;
  color:var(--cream);font-family:var(--mono);font-size:10px;letter-spacing:.1em;opacity:.85;
}
/* placements — two rows of tall, portrait-friendly tiles */
.o-mfig--feature{grid-column:1 / 6;grid-row:1 / 3}
.o-mfig--a{grid-column:6 / 9;grid-row:1 / 3}
.o-mfig--b{grid-column:9 / 13;grid-row:1 / 3}
.o-mfig--c{grid-column:1 / 5;grid-row:3 / 5}
.o-mfig--d{grid-column:5 / 9;grid-row:3 / 5}
.o-mfig--wide{grid-column:9 / 13;grid-row:3 / 5}

/* ============================================================
   THE DARK SPREAD — full-bleed drama, image bleeds LEFT,
   copy on the right (mirrors the hero for alternating rhythm)
   ============================================================ */
.o-spread{
  position:relative;overflow:hidden;
  background:var(--deep);color:var(--cream);
  min-height:min(80vh,720px);display:flex;align-items:center;
  margin-top:var(--section-gap);
}
.o-spread-plate{
  position:absolute;top:0;left:0;bottom:0;
  width:min(54%,840px);overflow:hidden;background:#161412;
}
.o-spread-plate img{width:100%;height:100%;object-fit:cover;
  filter:grayscale(.4) contrast(1.02) brightness(.82)}
/* right edge dissolves into the deep ground so the copy can overlap */
.o-spread-plate::after{
  content:"";position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(80deg,
    rgba(31,29,27,0) 40%, rgba(31,29,27,.85) 78%, var(--deep) 100%);
}
.o-spread-copy{
  position:relative;z-index:2;margin-left:auto;
  width:min(56%,660px);padding:clamp(48px,7vw,96px) var(--gutter);
}
.o-spread-index{
  font-family:var(--mono);font-size:11px;letter-spacing:.18em;
  color:#c49a92;margin-bottom:20px;
}
.o-spread h2{
  font-family:var(--serif);font-weight:400;
  font-size:clamp(40px,5.4vw,76px);line-height:1.0;letter-spacing:-.01em;
}
.o-spread h2 em{font-style:italic;color:#dd8f81}
.o-spread-lede{margin-top:24px;max-width:400px;color:#c3b4aa;font-size:17px;line-height:1.72}
.o-spread-cta{display:flex;flex-wrap:wrap;gap:14px;margin-top:38px}
.o-btn--ghost-light{border:1px solid rgba(244,239,232,.32);color:var(--cream)}
.o-btn--ghost-light:hover{border-color:var(--cream);background:rgba(244,239,232,.06)}

/* ============================================================
   THE EDIT — left anchor + horizontal product rail
   ============================================================ */
.o-edit{
  display:grid;grid-template-columns:0.8fr 2.4fr;
  gap:clamp(28px,4vw,64px);align-items:start;
}
.o-edit-anchor{position:sticky;top:120px}
.o-edit-anchor .kicker{font-family:var(--mono);font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--faint)}
.o-edit-anchor h2{font-family:var(--serif);font-weight:400;font-size:clamp(40px,5vw,68px);line-height:.98;letter-spacing:-.01em;margin-top:16px}
.o-edit-anchor p{margin-top:18px;max-width:26ch;color:var(--muted)}
.o-edit-anchor .link{display:inline-block;margin-top:24px}

.o-rail{
  display:flex;gap:20px;overflow-x:auto;overflow-y:hidden;
  padding-bottom:10px;scroll-snap-type:x proximity;
  scrollbar-width:none;
}
.o-rail::-webkit-scrollbar{display:none}
.o-pcard{flex:0 0 clamp(212px,21vw,260px);scroll-snap-align:start;display:block}
.o-pcard figure{aspect-ratio:3/4;overflow:hidden;background:var(--paper)}
.o-pcard img{width:100%;height:100%;object-fit:cover;object-position:50% 22%;
  filter:var(--img-filter);transition:transform 1s var(--ease)}
.o-pcard:hover img{transform:scale(1.04)}
.o-pcard .brand{margin-top:14px;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.o-pcard .name{font-family:var(--serif);font-size:20px;line-height:1.2;margin-top:4px}
.o-pcard .price{font-family:var(--mono);font-size:12px;margin-top:8px;color:var(--ink)}
.o-pcard .price s{color:var(--faint);margin-right:8px;text-decoration-thickness:1px}
.o-pcard .price b{color:var(--crimson);font-weight:500}
.o-pcard .name{display:-webkit-box;-webkit-line-clamp:1;-webkit-box-orient:vertical;overflow:hidden}
.o-pcard .at{font-family:var(--mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:var(--faint);margin-top:5px}
.o-rail-loading{font-family:var(--mono);font-size:12px;letter-spacing:.06em;color:var(--faint);padding:80px 0}

/* ============================================================
   COLLECTION PAGE — header
   ============================================================ */
.o-collection-head{
  max-width:var(--maxw);margin:0 auto;
  padding:clamp(30px,5vw,64px) var(--gutter) clamp(28px,4vw,48px);
}
.o-collection-head .back{
  display:inline-block;font-family:var(--mono);font-size:11px;letter-spacing:.14em;
  text-transform:uppercase;color:var(--muted);margin-bottom:clamp(28px,4vw,52px);
}
.o-collection-head .back:hover{color:var(--ink)}
.o-collection-head .kick{font-family:var(--mono);font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--faint)}
.o-collection-head h1{font-family:var(--serif);font-weight:400;font-size:clamp(44px,7vw,96px);line-height:.98;letter-spacing:-.015em;margin-top:14px}
.o-collection-head .lede{max-width:52ch;margin-top:20px;color:var(--muted);font-size:18px;line-height:1.7}
.o-collection-head .count{margin-top:22px;font-family:var(--mono);font-size:12px;letter-spacing:.08em;color:var(--faint)}

/* ============================================================
   COLLECTIONS — cinematic mood tiles
   ============================================================ */
.o-collections{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.o-coll{
  position:relative;overflow:hidden;display:flex;align-items:flex-end;
  aspect-ratio:3 / 4.3;background:var(--paper);
}
.o-coll img{
  position:absolute;inset:0;width:100%;height:100%;object-fit:cover;
  filter:var(--img-filter);transition:transform 1.2s var(--ease)}
.o-coll:hover img{transform:scale(1.05)}
.o-coll::after{
  content:"";position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(to top,rgba(24,22,20,.72) 0%,rgba(24,22,20,.12) 46%,rgba(24,22,20,0) 70%)}
.o-coll-body{position:relative;z-index:2;padding:clamp(20px,2.2vw,30px);color:var(--cream)}
.o-coll .kick{font-family:var(--mono);font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:#e6d7cf;opacity:.9}
.o-coll h3{font-family:var(--serif);font-weight:400;font-size:clamp(28px,2.6vw,38px);line-height:1.02;margin-top:10px}
.o-coll .shop{
  display:inline-block;margin-top:16px;font-size:11px;letter-spacing:.16em;
  text-transform:uppercase;color:var(--cream);
  border-bottom:1px solid rgba(244,239,232,.4);padding-bottom:3px;
  transition:border-color .3s var(--ease)}
.o-coll:hover .shop{border-color:var(--cream)}

/* ============================================================
   FOR BRANDS — quiet paper band, copy left, image right
   ============================================================ */
.o-forbrands{
  background:var(--paper);
  border-top:1px solid var(--border);border-bottom:1px solid var(--border);
  margin-top:var(--section-gap);
}
.o-forbrands .inner{
  max-width:var(--maxw);margin:0 auto;
  padding:clamp(52px,7vw,100px) var(--gutter);
  display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,5vw,72px);align-items:center;
}
.o-forbrands .kick{font-family:var(--mono);font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--faint)}
.o-forbrands h2{font-family:var(--serif);font-weight:400;font-size:clamp(32px,4.4vw,58px);line-height:1.02;letter-spacing:-.01em;margin-top:16px}
.o-forbrands h2 em{font-style:italic;color:var(--crimson)}
.o-forbrands p{margin-top:22px;max-width:44ch;color:var(--muted);font-size:17px;line-height:1.7}
.o-forbrands .row{display:flex;gap:26px;align-items:center;margin-top:30px}
.o-forbrands .fig{aspect-ratio:4 / 3.1;overflow:hidden;background:var(--bg)}
.o-forbrands .fig img{width:100%;height:100%;object-fit:cover;filter:var(--img-filter)}

/* ============================================================
   FINAL CTA — calm centered close on bone
   ============================================================ */
.o-cta{
  max-width:1000px;margin:0 auto;text-align:center;
  padding:clamp(84px,12vw,164px) var(--gutter);
}
.o-cta .kick{font-family:var(--mono);font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--faint)}
.o-cta h2{font-family:var(--serif);font-weight:400;font-size:clamp(46px,7vw,100px);line-height:.98;letter-spacing:-.015em;margin-top:22px}
.o-cta h2 em{font-style:italic;color:var(--crimson)}
.o-cta p{max-width:44ch;margin:26px auto 0;color:var(--muted);font-size:18px;line-height:1.7}
.o-cta .stores{display:flex;flex-wrap:wrap;gap:14px;justify-content:center;margin-top:40px}
.o-store{
  display:inline-flex;align-items:center;gap:12px;
  border:1px solid var(--border);border-radius:4px;padding:11px 22px;
  transition:border-color .3s var(--ease),background .3s var(--ease);
}
.o-store:hover{border-color:var(--ink);background:rgba(28,27,25,.03)}
.o-store svg{width:22px;height:22px;flex-shrink:0}
.o-store .lbl{text-align:left;line-height:1.15}
.o-store .lbl small{display:block;font-size:9px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.o-store .lbl b{font-size:15px;font-weight:500}

/* ============================================================
   FOOTER — dark anchor
   ============================================================ */
.o-footer{background:var(--deep);color:var(--cream)}
.o-footer .inner{
  max-width:var(--maxw);margin:0 auto;
  padding:clamp(56px,7vw,96px) var(--gutter) clamp(30px,4vw,44px);
  display:grid;grid-template-columns:1.6fr repeat(4,1fr);gap:clamp(24px,3vw,44px);
}
.o-footer .brand{font-family:var(--serif);font-size:30px;color:var(--cream);letter-spacing:.02em}
.o-footer .tag{margin-top:16px;max-width:26ch;color:#a99a90;font-size:14px;line-height:1.6}
.o-footer .social{display:flex;gap:14px;margin-top:24px}
.o-footer .social a{width:34px;height:34px;border:1px solid rgba(244,239,232,.22);border-radius:50%;display:flex;align-items:center;justify-content:center;color:#c3b4aa;transition:border-color .3s var(--ease),color .3s var(--ease)}
.o-footer .social a:hover{border-color:var(--cream);color:var(--cream)}
.o-footer .social svg{width:15px;height:15px}
.o-footer h4{font-family:var(--mono);font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:#8a7c72;margin-bottom:18px}
.o-footer ul{list-style:none}
.o-footer li{margin-bottom:11px}
.o-footer li a{color:#c9bab0;font-size:14px;transition:color .3s var(--ease)}
.o-footer li a:hover{color:var(--cream)}
.o-footer .base{
  max-width:var(--maxw);margin:0 auto;padding:22px var(--gutter) 40px;
  border-top:1px solid rgba(244,239,232,.12);
  display:flex;justify-content:space-between;align-items:center;gap:16px;
  font-size:12px;color:#8a7c72;letter-spacing:.03em;
}

/* ============================================================
   BRAND DIRECTORY (brands.html)
   ============================================================ */
.o-az{position:sticky;top:0;z-index:20;background:rgba(244,239,232,.9);backdrop-filter:blur(12px);border-top:1px solid var(--border);border-bottom:1px solid var(--border)}
.o-az-inner{max-width:var(--maxw);margin:0 auto;padding:13px var(--gutter);display:flex;flex-wrap:wrap;gap:2px 16px}
.o-az-pill{font-family:var(--mono);font-size:12px;color:var(--muted);letter-spacing:.06em;transition:color .2s var(--ease)}
.o-az-pill:hover{color:var(--crimson)}
.o-az-pill.inactive{color:var(--faint);opacity:.45;pointer-events:none}
.o-dir{max-width:var(--maxw);margin:0 auto;padding:0 var(--gutter) var(--section-gap)}
.o-dir-group{padding-top:clamp(36px,5vw,60px)}
.o-dir-letter{font-family:var(--serif);font-weight:400;font-size:clamp(38px,4.5vw,60px);color:var(--faint);letter-spacing:-.01em;margin-bottom:22px;border-bottom:1px solid var(--border);padding-bottom:12px}
.o-dir-chips{display:flex;flex-wrap:wrap;gap:10px 12px}
.o-dir-chip{font-size:15px;color:var(--ink);border:1px solid var(--border);border-radius:2px;padding:9px 16px;transition:border-color .3s var(--ease),color .3s var(--ease)}
.o-dir-chip:hover{border-color:var(--crimson);color:var(--crimson)}

/* ============================================================
   MARKETING BLOCKS — stats, steps, value grid, brand wall
   ============================================================ */
.o-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;
  margin-top:clamp(40px,5vw,64px);border-top:1px solid var(--border);padding-top:34px}
.o-stat .num{font-family:var(--serif);font-size:clamp(34px,4vw,54px);line-height:1;color:var(--ink)}
.o-stat .lbl{margin-top:10px;font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}

.o-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(28px,4vw,56px);margin-top:36px}
.o-step .n{font-family:var(--mono);font-size:12px;color:var(--crimson);letter-spacing:.12em}
.o-step h3{font-family:var(--serif);font-weight:400;font-size:26px;margin-top:14px;letter-spacing:-.01em}
.o-step p{margin-top:12px;color:var(--muted);font-size:16px;line-height:1.65}

.o-values{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--border);border:1px solid var(--border);margin-top:36px}
.o-value{background:var(--bg);padding:clamp(24px,3vw,40px)}
.o-value .n{font-family:var(--mono);font-size:11px;color:var(--faint);letter-spacing:.12em}
.o-value h3{font-family:var(--serif);font-weight:400;font-size:23px;letter-spacing:-.01em;margin-top:8px}
.o-value p{margin-top:10px;color:var(--muted);font-size:15px;line-height:1.62}

.o-brandwall{display:flex;flex-wrap:wrap;gap:clamp(22px,4vw,60px);align-items:center;margin-top:30px}
.o-brandwall span{font-family:var(--serif);font-size:clamp(20px,2.4vw,32px);color:var(--muted);letter-spacing:.02em}

/* ============================================================
   SUBPAGES — shared header + prose + forms
   ============================================================ */
.o-page{max-width:var(--maxw);margin:0 auto;padding:clamp(56px,8vw,120px) var(--gutter) 0}
.o-page-head{max-width:var(--maxw);margin:0 auto;padding:clamp(40px,6vw,88px) var(--gutter) 0}
.o-page-kicker{font-family:var(--mono);font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--faint)}
.o-page-title{font-family:var(--serif);font-weight:400;font-size:clamp(44px,7.5vw,110px);line-height:.98;letter-spacing:-.015em;margin-top:16px}
.o-page-title em{font-style:italic;color:var(--crimson)}
.o-page-lede{max-width:52ch;margin-top:24px;color:var(--muted);font-size:19px;line-height:1.7}

.o-prose{max-width:64ch;font-size:18px;line-height:1.78;color:var(--muted)}
.o-prose p{margin-bottom:1.35em}
.o-prose p.lead{font-size:22px;line-height:1.55;color:var(--ink);font-family:var(--serif)}
.o-prose h2{font-family:var(--serif);font-weight:400;font-size:clamp(26px,3vw,36px);color:var(--ink);letter-spacing:-.01em;margin:2em 0 .6em}
.o-prose h3{font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:var(--faint);font-weight:500;margin:2.2em 0 .8em;font-family:var(--sans)}
.o-prose a{color:var(--crimson);border-bottom:1px solid var(--border);transition:border-color .3s var(--ease)}
.o-prose a:hover{border-color:var(--crimson)}
.o-prose ul{list-style:none;margin-bottom:1.35em}
.o-prose li{position:relative;padding-left:22px;margin-bottom:.5em}
.o-prose li::before{content:"";position:absolute;left:2px;top:.7em;width:5px;height:1px;background:var(--crimson)}

/* two-column content + visual (about, etc.) */
.o-split{display:grid;grid-template-columns:1.2fr .8fr;gap:clamp(40px,6vw,88px);align-items:start;margin-top:clamp(36px,5vw,64px)}
.o-split-visual img{width:100%;height:auto;display:block}

/* editorial hairline rule between blocks */
.o-rule{border:0;border-top:1px solid var(--border);margin:clamp(40px,6vw,72px) 0}

/* forms */
.o-form{max-width:520px}
.o-field{margin-bottom:22px}
.o-field label{display:block;font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:8px}
.o-field input,.o-field textarea,.o-field select{
  width:100%;font-family:var(--sans);font-size:16px;color:var(--ink);
  background:transparent;border:0;border-bottom:1.5px solid var(--border);padding:10px 0;transition:border-color .3s var(--ease)}
.o-field input:focus,.o-field textarea:focus,.o-field select:focus{outline:none;border-color:var(--crimson)}
.o-field textarea{resize:vertical;min-height:110px}

/* download / app cards */
.o-appgrid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;max-width:640px;margin-top:36px}
.o-appcard{border:1px solid var(--border);padding:26px;display:flex;flex-direction:column;gap:12px;transition:border-color .3s var(--ease)}
.o-appcard:hover{border-color:var(--ink)}
.o-appcard .ic{width:30px;height:30px;color:var(--ink)}
.o-appcard h3{font-family:var(--serif);font-weight:400;font-size:22px}
.o-appcard p{font-size:14px;color:var(--muted);line-height:1.5}
.o-appcard .go{margin-top:auto;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--crimson)}

/* ============================================================
   Responsive
   ============================================================ */
@media (max-width:1120px) and (min-width:861px){
  .o-pgrid{grid-template-columns:repeat(3,1fr)}
}
@media (max-width:860px){
  .o-nav{display:flex;align-items:center;justify-content:space-between;padding:16px var(--gutter)}
  .o-nav-left,.o-nav-right .o-btn{display:none}
  .o-nav-right{gap:12px}
  .o-burger{display:flex}
  .o-hero{display:flex;flex-direction:column;min-height:0;margin-top:0;padding:clamp(18px,6vw,40px) 0 0}
  .o-hero-copy{order:1;width:100%;padding-inline:var(--gutter)}
  .o-hero-plate{order:2;position:static;width:100%;height:58vh;min-height:340px;margin-top:clamp(28px,6vw,44px)}
  .o-hero-plate::before{display:none}
  .o-hero-title{font-size:clamp(44px,12vw,74px)}

  .o-edit{grid-template-columns:1fr;gap:28px}
  .o-edit-anchor{position:static}
  .o-collections{grid-template-columns:1fr;gap:14px}
  .o-coll{aspect-ratio:16 / 11}
  .o-pgrid{grid-template-columns:repeat(2,1fr);gap:26px 16px}
  .o-split{grid-template-columns:1fr;gap:40px}
  .o-split-visual{max-width:340px}
  .o-appgrid{grid-template-columns:1fr}
  .o-stats{grid-template-columns:1fr;gap:28px}
  .o-steps{grid-template-columns:1fr;gap:32px}
  .o-values{grid-template-columns:1fr}
  .o-forbrands .inner{grid-template-columns:1fr;gap:32px}
  .o-forbrands .fig{order:-1}
  .o-footer .inner{grid-template-columns:1fr 1fr;gap:32px 24px}
  .o-footer .brand-col{grid-column:1 / -1}
  .o-footer .base{flex-direction:column;align-items:flex-start}
  .o-shead{flex-direction:column;align-items:flex-start;gap:16px}
  .o-mosaic{grid-template-columns:repeat(2,1fr);grid-auto-rows:clamp(200px,46vw,280px)}
  .o-mfig--feature{grid-column:1 / 3;grid-row:auto}
  .o-mfig--a,.o-mfig--b,.o-mfig--c,.o-mfig--d,.o-mfig--wide{grid-column:auto;grid-row:auto}
}