Oula learns what you like, finds it across the stores you already shop in the UAE, and tells you what it should cost. Free on iPhone.
On a computer? Scan this with your iPhone camera to open Oula there.

Pick the looks you would wear and the labels you like, in about a minute. Your feed is built from that, not from whoever paid to be at the top.

Every piece sits beside similar ones from other stores, so a fair price and a hopeful one look different at a glance.
Sign in and save a piece, and Oula watches its price for you. When it drops, you are the first to know.
Love it first. Price it second.
Yes. The Oula app for iPhone and the Safari extension are both free. Some stores pay Oula a small commission when you buy through a link, which never changes the price you pay.
Over 20 stores that sell in the UAE, from brands' own sites such as Massimo Dutti, COS, Zara, Sandro, Maje, H&M and Mango, to multi-brand stores such as Ounass, Namshi, Level Shoes, Azadea, Next and Sun & Sand Sports. Together that is more than 100,000 pieces from around 190 labels.
Every piece is compared with visually similar pieces from other stores. Oula shows where its price sits among them, so you can see at a glance whether it is lower, typical or higher than the rest.
Sign in, save a piece, and Oula keeps checking its price. When it falls, you get a notification on your iPhone.
No. Tapping Shop opens the store's own product page. You pay the store directly, and their delivery and returns policies apply.
Not yet. Oula is on iPhone, with an extension for Safari.
Free on iPhone. Take the quiz, and your feed is ready in about a minute.
Shopping on a store's own site? The extension shows similar pieces and whether the price is fair, right on the page. It comes with the app.
Questions? Write to hello@getoula.com.